Are headlines on race and tattoos keeping Miss America relevant?

Miss America may be in the middle of a marketing coup. As headlines abound about Nina Davuluri, the newly crowned beauty who is of Indian descent, and Miss Kansas, Theresa Vail, who showed her prominent tattoos, the organization is getting an indirect facelift. Pageant insiders say the focus feels forced and that contestants have long been diverse and have better platforms to promote than ink and the color of their skin.